Online marketing is not cut-price. You can spend thousands of bucks along Pay Per Click (Google Adwords) & thousands of site-targetted bucks (AdBrite), & you can pass thousands just purchasing text links from single websites. Trust me, I've spent thousands on advertising.
Even So, my favorite form of marketing is the free kind. Anthing free is a like, especially if it help my sites make earn more money without icreasing on my advertising costs.
Here are 3 easy & fast ways to market your at no additional cost.
1. Free Business Card
Free business Cards are a staple in my advertising arsenal. You can passed them everywhere and give them to anyone. The best part is, they are free! Use them where you want, when you want, & as often as possible. That is the motto I live by whenever I get a shipment of free business Cards in the mail.
2. Link exchange
Link exchanges are a great way of spreading Page Rank, but also of sharing visitors. Most people who like a web site will bookmark it. After they have read everything they want, they will read the web site that you link to. You get the visitors, & share the visitor through a link exchanges.
3. Business card networking
After you have received your free business Cards, use them to network with other people. Everytime you encounter someone, hand them one of your free business Cards. After on it, ask for one of their business cards in exchange. If they don't have 1, make sure you mention what you do, and the website address that is also listed on your free business card. Free business cards make a best networking tool if you will put them to use. Dont forget, they are free, and should not be used sparingly. Use them in any situation you can think of. People will take them home and visit your website when they pull your business cards out of their pocket.
With those 3 free site marketing ideas, your web site will not only be more successful, but you won't have to spend any of your hard earned money on marketing!
Sample Business Letter More Internet Marketing Techniques
Thursday, April 23, 2009
Reasons for refunding products
So now that you've finally decided to purchase that product and cannot wait to test it out , you have to find out that it does anything else but what you've expected. Don't worry, you still have a chance to get your money back with the following tips for getting an quick product refund.
1. False advertising
"Get 10.000 hits to your website in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you apply the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by stating in the fine print that these results cannot be guaranteed.
2. Product out-of-date
Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or didn't work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and running, it even exposed the current date indicating the end of a special promotion. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier.
If you've reached the product creator and still were non able to take a refund despite some legitimate and great reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).
It is always advised to clearly state the reason for your product refund and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can benefit from your experience and will most of the time happily give you the refund.
Whatever you do, please be honest. It's just not good to purchase a product which you badly want and then asking a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate two or even more gives back, but after that you might not be able to purchase anything again through the specific company.
Order Letter Internet Marketing Techniques And RSS Feed Directory
1. False advertising
"Get 10.000 hits to your website in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you apply the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by stating in the fine print that these results cannot be guaranteed.
2. Product out-of-date
Believe it or not, but I've seen products that were still advertised and happily took the money out of the customers' pockets but were totally out-of-date or didn't work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and running, it even exposed the current date indicating the end of a special promotion. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier.
If you've reached the product creator and still were non able to take a refund despite some legitimate and great reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).
It is always advised to clearly state the reason for your product refund and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can benefit from your experience and will most of the time happily give you the refund.
Whatever you do, please be honest. It's just not good to purchase a product which you badly want and then asking a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate two or even more gives back, but after that you might not be able to purchase anything again through the specific company.
Order Letter Internet Marketing Techniques And RSS Feed Directory
Tuesday, March 31, 2009
Brand YOU(r) --7 Steps to Cultivate Your Brand and Bring Out
Have you ever noticed that some people exhibit a special or unusual quality, trait, or characteristic? And this feature or mark identifies the person and draws you to those people?
This is a 'brand.' And it is instrumental in helping you build your business and advance your career. Here are seven (7) secret ingredients to help you develop your own personal brand.
1. Assess Your Strengths and Key Competencies
What separates you and your business from the pack?
--The value you provide?
--Your unique experience and insight into the marketplace?
--Your ability to solve customers' problems?
--Reliability: Your ability to deliver on your promise?
--Your customer service?
--The purchase experience?
Make a list of your key standout qualities and expertise.
2. Study Your Market to Determine Which Benefits are Most Important to Your Target Customers
For example, consider the homeowner who buys a 1/4-inch drill; doesn't he actually want a 1/4-inch hole?
--What benefits do your customers value most?
--Which do they actively and vigorously seek?
Review major trade publications and search the Web for news and trends about your market and your customer base. Survey your customers to gather data.
Compile your findings in a list.
3. Compare Your Lists from Steps #1 and #2 Above and Circle the Matches From The Two Lists
When the benefits you offer match your target market's key wants, you have the Highest likelihood of becoming a 'call brand.'
This means your customers request your products and services by name.
Then you'll grow your business, especially repeat business.
Make sure your talents serve your market. And be sure to cultivate the talents and skills your market seeks but which you lack. In a free market, the buyers' needs and wants overpower the sellers' individual strengths; this is because the 'Market Drives All.'
For example, you could be the world's top 'Blue Widget-maker' but if no one buys Blue Widgets you'll starve.
4. Select The Top One or Two Benefits from Your List and Position Them As The Cornerstone of Your Brand
Many marketers call your key benefits and the way in which you structure your offering a 'Unique Selling Proposition' or 'USP.'
USP encompasses your special attributes, features and Talents--those particular qualities and traits that make you special and separate you from your competition. The secret to building your brand and your business is to define your USP and organize your offering around your USP, which then becomes your brand.
5. Bring Your Special Qualifications and Kernels into the Limelight with a Tagline
In other words, promote your USP & Your Brand to your market.
Give Yourself a Nickname and Name Your Products and Services!
--A nickname, tagline or slogan, similar to a newspaper headline, helps you stand out and position your offering in your marketplace...
--Make sure your name is memorable--pleasing to the ears.
Over the years, I've accumulated several choice nicknames: 'The Recovering Accountant,' 'Revenue Generation Specialist,' and 'The Gelberator' to name a few.
Given my past work experience as a CPA, you can guess how The first nickname began. As a marketing expert and copywriter, one client bestowed the second name. And one of my attorneys spawned number three based on my surname; 'Gelberator' sounds like an automobile's accelerator, and that meshes nicely with my goal of wanting people to think of me as a motivator.
Perhaps more important, a brand name or tagline makes you [more] memorable with your target customers and makes you stand out from your competitors.
6. Create a Domain Name (URL) that Highlights Your Brand
To establish our brand, we purchased the domain www.PublishingGold.com. To promote our brand and present a consistent image, we renamed our copywriting and marketing firm PublishingGold.com, Inc.
Our company name, including the '.com' appears on our business cards, publications, e-mail signature files, etc., which lure people to our Site.
Create a matching e-mail address, for example, Eric@PublishingGold.com
These tactics reinforce your brand and its identity and signal a professional and consistent image.
7. Feature Your Brand Name On ALL Your Materials, and Promote Your Brand Actively and Vigorously, 24/7
Broadcast your unique offering--your USP--to your target market. Make your target customers aware of The Benefits they will get when they make a purchase from You; this strategy entices buyers to purchase from you rather than the folks next-door.
Publicize your offering. In other words, 'Get the Word Out.' Write articles and special reports; get media coverage (not advertising); and organize workshops to present on your area of expertise--your unique brand.
Call attention to yourself and your offering whenever and wherever you can. Position yourself squarely before your [target] customers' eyes so they can't miss your offer and they are compelled to make a purchase. Be consistent and persistent. Then you will really make Your mark in your marketplace.
.
What steps can you take to develop your unique brand to catapult your business into overdrive?
Even a small yet novel approach, special trait, or standout quality will help you create your own distinctive brand, which in turn will set you ablaze in your marketplace. Then you'll truly multiply your business fivefold, tenfold, or more.
About the author:
Eric Gelb, MBA & CPA, is a copywriter, brand management consultant, and editor of the Publishing Gold e-zine.
T: 516.374.1387 or Eric@PublishingGold.com
http://PublishingGold.com
Copyright © 2005 PublishingGold.com, Inc.
More free articles from http://www.articlesroom.com
This is a 'brand.' And it is instrumental in helping you build your business and advance your career. Here are seven (7) secret ingredients to help you develop your own personal brand.
1. Assess Your Strengths and Key Competencies
What separates you and your business from the pack?
--The value you provide?
--Your unique experience and insight into the marketplace?
--Your ability to solve customers' problems?
--Reliability: Your ability to deliver on your promise?
--Your customer service?
--The purchase experience?
Make a list of your key standout qualities and expertise.
2. Study Your Market to Determine Which Benefits are Most Important to Your Target Customers
For example, consider the homeowner who buys a 1/4-inch drill; doesn't he actually want a 1/4-inch hole?
--What benefits do your customers value most?
--Which do they actively and vigorously seek?
Review major trade publications and search the Web for news and trends about your market and your customer base. Survey your customers to gather data.
Compile your findings in a list.
3. Compare Your Lists from Steps #1 and #2 Above and Circle the Matches From The Two Lists
When the benefits you offer match your target market's key wants, you have the Highest likelihood of becoming a 'call brand.'
This means your customers request your products and services by name.
Then you'll grow your business, especially repeat business.
Make sure your talents serve your market. And be sure to cultivate the talents and skills your market seeks but which you lack. In a free market, the buyers' needs and wants overpower the sellers' individual strengths; this is because the 'Market Drives All.'
For example, you could be the world's top 'Blue Widget-maker' but if no one buys Blue Widgets you'll starve.
4. Select The Top One or Two Benefits from Your List and Position Them As The Cornerstone of Your Brand
Many marketers call your key benefits and the way in which you structure your offering a 'Unique Selling Proposition' or 'USP.'
USP encompasses your special attributes, features and Talents--those particular qualities and traits that make you special and separate you from your competition. The secret to building your brand and your business is to define your USP and organize your offering around your USP, which then becomes your brand.
5. Bring Your Special Qualifications and Kernels into the Limelight with a Tagline
In other words, promote your USP & Your Brand to your market.
Give Yourself a Nickname and Name Your Products and Services!
--A nickname, tagline or slogan, similar to a newspaper headline, helps you stand out and position your offering in your marketplace...
--Make sure your name is memorable--pleasing to the ears.
Over the years, I've accumulated several choice nicknames: 'The Recovering Accountant,' 'Revenue Generation Specialist,' and 'The Gelberator' to name a few.
Given my past work experience as a CPA, you can guess how The first nickname began. As a marketing expert and copywriter, one client bestowed the second name. And one of my attorneys spawned number three based on my surname; 'Gelberator' sounds like an automobile's accelerator, and that meshes nicely with my goal of wanting people to think of me as a motivator.
Perhaps more important, a brand name or tagline makes you [more] memorable with your target customers and makes you stand out from your competitors.
6. Create a Domain Name (URL) that Highlights Your Brand
To establish our brand, we purchased the domain www.PublishingGold.com. To promote our brand and present a consistent image, we renamed our copywriting and marketing firm PublishingGold.com, Inc.
Our company name, including the '.com' appears on our business cards, publications, e-mail signature files, etc., which lure people to our Site.
Create a matching e-mail address, for example, Eric@PublishingGold.com
These tactics reinforce your brand and its identity and signal a professional and consistent image.
7. Feature Your Brand Name On ALL Your Materials, and Promote Your Brand Actively and Vigorously, 24/7
Broadcast your unique offering--your USP--to your target market. Make your target customers aware of The Benefits they will get when they make a purchase from You; this strategy entices buyers to purchase from you rather than the folks next-door.
Publicize your offering. In other words, 'Get the Word Out.' Write articles and special reports; get media coverage (not advertising); and organize workshops to present on your area of expertise--your unique brand.
Call attention to yourself and your offering whenever and wherever you can. Position yourself squarely before your [target] customers' eyes so they can't miss your offer and they are compelled to make a purchase. Be consistent and persistent. Then you will really make Your mark in your marketplace.
.
What steps can you take to develop your unique brand to catapult your business into overdrive?
Even a small yet novel approach, special trait, or standout quality will help you create your own distinctive brand, which in turn will set you ablaze in your marketplace. Then you'll truly multiply your business fivefold, tenfold, or more.
About the author:
Eric Gelb, MBA & CPA, is a copywriter, brand management consultant, and editor of the Publishing Gold e-zine.
T: 516.374.1387 or Eric@PublishingGold.com
http://PublishingGold.com
Copyright © 2005 PublishingGold.com, Inc.
More free articles from http://www.articlesroom.com
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